Client & Market Background
The client is a Germany-based fishing brand serving fishing enthusiasts through both online and offline retail channels. With a strong focus on ice fishing and recreational lake fishing, the brand targets end users across Europe and North America. Their product positioning emphasizes reliability, user experience, and distinctive brand identity in a competitive consumer fishing market.
Application Scenario
The underwater camera system is primarily used for ice fishing and lake fishing applications. End users operate the equipment in both low-temperature and normal outdoor environments, with frequent and repeated usage throughout the fishing season. Stable real-time underwater viewing and consistent performance in cold conditions were essential requirements for the product.
Key Client Requirements
The client approached us with clear OEM customization expectations, including:
- Customized underwater camera housing design to create a more distinctive product appearance
- Custom UI, logo printing, and brand-specific visual elements
- High demands on image clarity and signal stability during underwater operation
- Reliable performance suitable for daily consumer use
- Brand-ready packaging and labeling for retail distribution
Selected Product & Configuration
Based on the application requirements, the following configuration was adopted:
Model: 7HES Underwater Fishing Camera
Display: Integrated monitor with DVR recording function
Cable Length: 30 meters
Customization:
- Customized camera appearance
- Brand logo and UI customization
- Custom retail packaging and product labels
This configuration balanced image performance, portability, and OEM flexibility, making it suitable for the client’s target market.
Project Challenges & Resolution
During the initial production batch, a waterproof sealing issue was identified, resulting in water ingress in a portion of the camera units. Upon confirmation of the issue, we immediately reviewed the production process and implemented corrective actions.
To minimize any impact on the client’s business, a replacement batch was produced and shipped at no additional cost. The improved sealing solution ensured stable underwater performance and met the client’s quality expectations.
Project Outcome
The client expressed strong satisfaction with both the final product performance and our response to the issue. The customized camera successfully passed market testing and was later selected as a featured product in the client’s lineup. The client also produced promotional video content showcasing the product, further strengthening its position as a core offering within their brand portfolio.
This project reinforced a long-term cooperation based on transparent communication, fast problem resolution, and practical OEM manufacturing support.
Recommended Applications
- Ice fishing underwater observation
- Recreational lake fishing
- Branded underwater camera retail products
Looking for an OEM or ODM underwater fishing camera solution tailored to your market?
Our team supports customized design, branding, and reliable manufacturing for global fishing brands.