In April 2026, the BestWillcams team participated in the 2026 Outdoor Leisure Industry Expo in Weihai, an event that brought together companies and buyers from the fishing, outdoor leisure, water sports, and related industries.
Unlike a traditional fishing-only exhibition, this event gave us a broader view of how underwater visual equipment can fit into the outdoor leisure market. For BestWillcams, it was a valuable opportunity to showcase our underwater fishing camera systems, connect with existing partners, and meet new international buyers face to face.
Showcasing Our Ice Fishing Camera Series
During the exhibition, we mainly presented our ice fishing camera series, including:
- 4HCS
- 4HAS
- 5HBS
- 7HES
- 7S-DL
- 7HBS-C
These models are designed for users who need a practical underwater viewing system for fishing, ice fishing, and outdoor water observation. With a camera, monitor, cable, and lighting system, these products help anglers see underwater activity more directly instead of relying only on guesswork.
Alongside our fishing camera series, we also showcased our underwater inspection products and introduced a new underwater robot model, expanding the product range beyond fishing into broader underwater observation and inspection applications.
Real Interest from International Buyers
One of the most encouraging moments during the exhibition was the direct interest we received from international visitors.
A Korean buyer showed strong interest in our visual fishing camera systems. For many fishing and outdoor product buyers, underwater cameras are no longer just a novelty product. They are becoming a practical tool that helps users better understand underwater conditions, fish behavior, and fishing environments.
Even more importantly, some display products were sold during the exhibition. This gave us direct market feedback that practical underwater fishing camera systems still have clear demand among outdoor and fishing-related buyers.
More Than Product Display: Real Conversations with Customers
For our team, this exhibition was not only about showing products. It was also about communication.
Some of our existing customers had been hoping that we would attend the exhibition so we could meet in person. Offline communication created a much better opportunity to discuss product details, market needs, and future cooperation plans.
At the same time, we also met many new visitors from overseas markets. Their questions and feedback helped us better understand what buyers care about most:
- Practical product design
- Stable performance
- Competitive pricing
- OEM and distribution opportunities
- Complete product lines for different market needs
These conversations are valuable because they help us improve not only our products, but also the way we support global partners.
What We Learned from the Market
The exhibition confirmed several important market signals for us.
First, underwater fishing cameras are gaining more attention in the outdoor leisure and fishing product channels. Buyers are looking for products that are easy to understand, practical to use, and suitable for different fishing environments.
Second, many buyers are not only looking for single products. They are looking for reliable suppliers who can provide stable production, product options, and long-term cooperation support.
Third, cost-effectiveness remains very important. For distributors and outdoor brands, a product must not only perform well, but also have a clear market position and reasonable pricing.
This fits well with our product strategy: providing practical underwater camera systems that balance usability, reliability, and cost.
Continuing to Build Global Connections
Participating in this outdoor leisure expo helped us reconnect with existing customers and open new conversations with international buyers.
For BestWillcams, exhibitions like this are important because they allow us to stay close to the market. We can listen to real customer feedback, understand channel demand, and continue improving our underwater camera solutions for fishing, inspection, and broader outdoor applications.
We will continue to develop practical and reliable underwater visual systems for global distributors, outdoor brands, and project-based users.
Looking for Underwater Fishing Camera Solutions?
If you are looking for underwater fishing cameras, ice fishing camera systems, or OEM product solutions for your market, our team can help recommend suitable models based on your business needs.
Contact BestWillcams to learn more about our underwater camera product lines and cooperation options.